D2C Retail & OmnichannelDelhi NCR & Mumbai

Aura Retail: Headless Next.js 15 Storefront & Omnichannel Inventory Sync

Client: Lifestyle & D2C Fashion BrandBuilt with: Seller Hub Omnichannel + Next.js 15 Headless Verified with client

Checkout Conversion

Before

1.2%

After

3.6% (+3x)

Aura Retail: Headless Next.js 15 Storefront & Omnichannel Inventory Sync

Live Production Deployment

Checkout Conversion: 3.6% (+3x)

The Challenge

Sluggish WooCommerce storefront with 4.5s load times was suffering from a 78% mobile cart abandonment rate, and stock was manually updated across channels via Excel sheets.

The Engineering Solution

We engineered a headless Next.js 15 storefront hosted on Google Cloud Run serverless, integrated Razorpay 1-click checkout with automated OTP validation, and connected 2-way inventory sync across Amazon India and Flipkart.

Key Results & Measured Outcomes

300% lift in mobile checkout conversion rate with OTP verification
Sub-800ms page load times globally via Edge CDN
Zero overselling with real-time stock reservation locks
Automated GST invoice generation and Delhivery/Shiprocket dispatch

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